The greats of this world have mantras to stay positive, “ Focus and simplicity” for Steve Job, “Life is a performance” for Lady Gaga … Oprah Winfrey does not start a single day without carefully reading one of her inspiring thoughts, when to the philosopher, Blaise Pascal , he hid his important notes in the lining of his coats as a permanent reminder.

INside is the innovative combination of these inspirations: a t.shirt that connects you to the positive energy you need, thanks to its feel-good message hidden inside.

But shh it's a story between you and you... it's your secret resource.

Dress in the state of mind that makes you feel good!

Your INside by I t-shirt acts as a personal memento* that reminds you of the positive state of mind you want to cultivate. A new kind of comforter, it reinforces your confidence and the maintenance of your intentions, as well as the success of your current challenges.

* Memento, from Latin meaning “Remember”

To boost you and accompany you in a positive mood, to encourage you, to cuddle you, or to stay the course on an important appointment, an intimate goal, an exam...

And if you want to go further, multiply the impact of your INside t.shirt , by accompanying you with well-being podcasts recorded for you.

3 in 1, INSide, well-being that can be worn, listened to and read!

Neuroscience confirms it: 40% of our ability to be happy is determined by the way we perceive and react to what happens to us.

Thus, knowing how to cultivate the right state of mind and clever strategies that stimulate it is essential to maintain and/or increase your fulfillment on a daily basis.

T he positive message hidden inside your INside t.shirt serves precisely this purpose, and acts as a friendly reminder that constantly reminds you of your qualities and your resources.

This is a message for you,

A new dialogue between you and you.

Source: Sonja Lyubomirsky, Harvard and Stanford graduate, professor in the Department of Psychology at the University of California and author of the bestselling book "The How of Happiness"

Our organic and eco-responsible t-shirts.

Our 100% naturally sourced cotton is grown in Greece and woven in Portugal.

Our t.shirts are designed and made in Paris.

Our range of clothing is made with materials that are as qualitative and responsible as possible. Our range is GOTS certified and more.

Our clothes are produced in small quantities in order to avoid overproduction. They are therefore made on demand with care, by our partners of choice.